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Visionary Education
University of Leicester

MSc Marketing (Leicester)

A two-year online marketing master's from the University of Leicester, from principles and theory through consumer behaviour to branding and research.

Course overview

The MSc Marketing works through the discipline in order: the principles and practices, the theory behind them, how consumers actually behave, how marketing research is done, and how products and brands are developed and communicated — ending with research methods and a dissertation.

The degree is studied 100% online through the University of Leicester distance learning platform, supported by a dedicated academic team.

Course content

  1. Foundations of Knowledge and Professional Skills
  2. Principles and Practices of Marketing
  3. Marketing Theory
  4. Consumer Behaviour
  5. Marketing Research
  6. Product Policy and Innovation
  7. Branding and Communications
  8. Research Methods
  9. Dissertation

Entry requirements

  • A good second class honours degree from a British university or its equivalent, or a postgraduate diploma from a recognised institution.
  • Or a relevant graduate-level professional qualification alongside substantial relevant work experience.
  • Applicants without a relevant qualification but with three or more years of substantial relevant work experience can be considered on the basis of a CV and a personal statement of 500–1,000 words.
  • IELTS 6.5, with 7.0 in writing preferred, or equivalent if English is not your first language.

Fees & funding

Fees: Fees are quoted individually — please get in touch for a fee quote.

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